Perry Marshall claims to be the Expert on Google Adwords, now you will find out the truth!
His book “Definitive guide to Google AdWords makes it seem easy to understand the way Google works, but Google changes so often it is impossible for anyone to keep up.
Perry's book may make you a little better equipped to increase the traffic to your site while at the same time paying less for clicks on the “pay per click’ program. Google is a household word in internet search and is on the verge of becoming a proper noun, but along with that comes underhanded people that try to beat the system. Now don't misunderstand, I am not saying Perry Marshall is one of those people. But this fact forces Google to constantly change their Algorythmns to ward off cheaters.
Dealing with the intricacies of advertising on Google is dependent on understanding how it really works, but even then there is much more to know if you want to succeed on the internet. on Google and understanding of Google AdWords. Perry Marshall claims that with only five bucks, and a couple of ads, it is possible to have access to 100 million persons on the net in just 10 minutes. That is certainly an over simplification.
You have to really know what you doing in terms of strategy or you will lose your shirt. But let's say that the $5, 10 minute deal was true and you somehow accomplished it, that in no way guarantees success.
It's what you do with that traffic that counts!
What do you sell? Who do you sell it too? What makes you credible? What is it about your website or sales page that makes someone pull out there Credit Card and buy?
These and many more are things that you must know to succeed. Everyone is screaming Traffic, Traffic, Traffic! I am screaming Conversions, Conversions, Conversions! That is what it is all about.
I would rather have 1000 people that come to my website and 50% buy than 10,000,000 and nobody buys squat. If you don't think that can happen, think again!
99% of the people that try to market online, even using Adwords, fail and that is because there are more variables than just getting people there. You MUST know the Secrets that have proven to get the conversions. When you know these, then you worry about the Traffic!
You can bounce from one thing to another and spend a fortune on all the hyped up things you see on the internet, but what you really need is the down to earth, step-by-step, PROVEN techniques that ensure your traffic converts.
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