Gary Halbert, unfortunately, recently passed away, but his work lives on!
Gary was one strange individual, but not in a bad way! He was one of the best copywriters in the game, he's interesting and educational at the same time.
Some people take exception to his writing style, he can be very in your face and that offends some people. His writing often gets noticed for it's "shock value".
To use Gary Halbert 's methods you need to make sure that they are toned down to fit your particular situation. Advertising is all about grabbing attention and Gary Halbert was a master of that.
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