David Garfinkel is one of the foremost sales copywriters around. His information is very useful for those that want to write there own original sales copy.
Writing original effective sales copy is an art indeed. There are so many people out there using other peoples sales copy that you can see the same thing all over the place.
Many consider David to be a copywriting genius and his book "Killer Copy Tactics" is full of excellent ideas and techniques.
He has some strong recommendations from the likes of Jay Conrad Levinson, Alan Weiss, and Mark Joyner. All of these gentleman know a thing or two about making sales.
I would recommend this along with information on the other, just as critical aspects of marketing. Internet marketing especially, has aspects that must be addressed if you really want success, but great copy is certainly an important part.
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