Dan Kennedy
Dan Kennedy is one of the foremost marketing experts around. His books, courses, and seminars are excellent sources of information for new and experienced marketers.
However, you need to be aware that Dan is not of the opinion that internet marketing is the wave of the future. Obviously, I can't agree with that!
Another thing that troubles me about Dan Kennedy is that you can get his information at a reasonable price, but he will then make an all out effort to sell you more expensive back-end products.
I have no problem with a coach or teacher offering additional help or information for a few hundred bucks, but Dan comes at you for Thousands! His additions start at around $3000, how are regular folks like you and I supposed to afford that?
I would suggest that every marketer should at least have one Dan Kennedy book. He writes only for offline marketing, but many of his ideas are universal and apply to any marketing campaign.
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